What we do
ART ADVISORY & CURATION
von Goetz is an art advisory and curatorial studio that invests in our contemporary artists of the future.
We offer end-to-end curatorial services to help individual collectors, stately homes, brands, companies, galleries mount something truly spectacular. Our curatorial practice is rooted in emotional resonance, intellectual depth, and long-term commitment to artists.
Blending discretion, meticulous research, and fun into the work. We understand that collecting is a profoundly personal journey, and the relationships we cultivate with our clients and artists are unique.
Founder & Curator
LUCY VON GOETZ
Adviser, curator, gallerist.
Lucy runs contemporary art advisory and curatorial business, von Goetz. She works with private individuals & corporates to build unique standout collections.
She launched and ran her first contemporary art gallery, under her own name, in 2017 in a warehouse space in Brixton, London. Founded with a vision to invest in the artists of tomorrow, von Goetz fosters site-responsive, research-led, and experientially rich exhibitions.
von Goetz grew alongside and works with some stellar artists, such as Lydia Blakeley, Tereza Červeňová, Danielle Fretwell, George Rouy, Jill Tate, Xu Yang, Michaela Yearwood-Dan, Flora Yukhnovich.
Working across contexts, from domestic interiors, Brixton warehouses, to historic châteaux, creating encounters that are intimate, theatrical, and cross-cultural.
Whether in London or abroad, we are committed to curating with care, curiosity, and conviction; championing practices that speak to both the urgency of now and the richness of history.
Lucy is a Patron of the Royal Academy of Arts and the Serpentine Galleries. She holds degrees in English Literature and French.
AWITA Member.



![Anna Jermolaewa represented Austria in the 2024 Venice Biennale. When something sticks with you for some two years or more you must ask yourself why. Jermolaewa’s work encompasses the beauty that can be found in simplification, the ability to distil something enormous into something tiny. Along with their artistic potency, Anna Jermolaewa’s works possess poetry and humour.
[…]
Ludwig Wittgenstein left us a sentence that fits the sentiment of Jermolaewa’s works: “Where others pass by, I stop.” Jermolaewa’s art is, in the vein of Wittgenstein, a manual for awareness and sharpening of the senses. Art can keep, retain, and honour what went missing or got lost in the torrents of time.
All this has nothing to do with nostalgia but a lot with reflection, attentiveness, vigilant perception, and the ability to reinterpret. Everything can get a new meaning: the ballet used for censorship, the X-ray film recycled as a music storage medium, the colour of a flower that stands for a political revolution.
The connotations, codes, symbols, mysterious meanings are the things of life - we have to decipher them.
[Full article on our website]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/634896186_18389144548195851_3323746540043448755_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=XMYFWZ8Cv8sQ7kNvwEth47r&_nc_oc=Adn1T9pHpHXo_afl_hL6DDPKblbzIml07Hquv6bNb1DBeRpbB54jmdUHp6EY_Ytu1rM&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=6e7T-i7RdZO2prlqQklICg&_nc_tpa=Q5bMBQF2uDK2DzQLMHdBHPgvrLeyVviRwONg9WcaPpbCeN-DQvRidOiXMBwpLvZfvqIor52PleQ_dRqq&oh=00_AfzJ1kyx0FauYnqEHTVp7ZP7FTiMkOvso34y1X7zXxjfwQ&oe=69BAA67F)
![Anna Jermolaewa represented Austria in the 2024 Venice Biennale. When something sticks with you for some two years or more you must ask yourself why. Jermolaewa’s work encompasses the beauty that can be found in simplification, the ability to distil something enormous into something tiny. Along with their artistic potency, Anna Jermolaewa’s works possess poetry and humour.
[…]
Ludwig Wittgenstein left us a sentence that fits the sentiment of Jermolaewa’s works: “Where others pass by, I stop.” Jermolaewa’s art is, in the vein of Wittgenstein, a manual for awareness and sharpening of the senses. Art can keep, retain, and honour what went missing or got lost in the torrents of time.
All this has nothing to do with nostalgia but a lot with reflection, attentiveness, vigilant perception, and the ability to reinterpret. Everything can get a new meaning: the ballet used for censorship, the X-ray film recycled as a music storage medium, the colour of a flower that stands for a political revolution.
The connotations, codes, symbols, mysterious meanings are the things of life - we have to decipher them.
[Full article on our website]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/634896186_18389144548195851_3323746540043448755_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=XMYFWZ8Cv8sQ7kNvwEth47r&_nc_oc=Adn1T9pHpHXo_afl_hL6DDPKblbzIml07Hquv6bNb1DBeRpbB54jmdUHp6EY_Ytu1rM&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=6e7T-i7RdZO2prlqQklICg&_nc_tpa=Q5bMBQF2uDK2DzQLMHdBHPgvrLeyVviRwONg9WcaPpbCeN-DQvRidOiXMBwpLvZfvqIor52PleQ_dRqq&oh=00_AfzJ1kyx0FauYnqEHTVp7ZP7FTiMkOvso34y1X7zXxjfwQ&oe=69BAA67F)












































