Our Philosophy
CURATED LEGACY
von Goetz is an art advisory and curatorial studio that invests in our contemporary artists of the future.
We offer end-to-end curatorial services to help individual collectors, stately homes, brands, companies, galleries mount something truly spectacular. Our curatorial practice is rooted in emotional resonance, intellectual depth, and long-term commitment to artists.
Blending discretion, meticulous research, and fun into the work. We understand that collecting is a profoundly personal journey, and the relationships we cultivate with our clients and artists are unique.
Founder & Curator
LUCY VON GOETZ
Adviser, curator, gallerist.
Lucy runs contemporary art advisory and curatorial business, von Goetz. She works with private individuals & corporates to build unique standout collections.
She launched and ran her first contemporary art gallery, under her own name, in 2017 in a warehouse space in Brixton, London. Founded with a vision to invest in the artists of tomorrow, von Goetz fosters site-responsive, research-led, and experientially rich exhibitions.
von Goetz grew alongside and works with some stellar artists, such as Lydia Blakeley, Tereza Červeňová, Danielle Fretwell, George Rouy, Jill Tate, Xu Yang, Michaela Yearwood-Dan, Flora Yukhnovich.
Working across contexts, from domestic interiors, Brixton warehouses, to historic châteaux, creating encounters that are intimate, theatrical, and cross-cultural.
Whether in London or abroad, we are committed to curating with care, curiosity, and conviction; championing practices that speak to both the urgency of now and the richness of history.
Lucy is a Patron of the Royal Academy of Arts and the Serpentine Galleries. She holds degrees in English Literature and French.
AWITA Member.
