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von Goetz is a contemporary art advisory that aims to enhance the lives of artists and collectors, by investing in our artists of the future. 


At von Goetz, we collaborate closely with our clients, blending discretion, meticulous research, and fun into the work. We understand that collecting is a profoundly personal journey, and the relationships we cultivate with our clients and artists are truly fulfilling.  





‍Lucy launched and ran her first contemporary art gallery, under her own name,  in 2017 in a warehouse space in Brixton, London for 4 years. She acted as Head Curator for Art&Co, the world’s largest online art auction in aid of COVID-19 causes.


She has had a parallel career in public relations including as former consulting head of digital communications for McKinsey Southeast Asia, and other projects in the energy, government, and legal space.


She is an avid collector and passionate about female representation in the arts and has advised major global law firms on how they can move their art collections beyond the previously accepted canon. 


Lucy is a Young Patron of the Royal Academy of Arts and an Ambassador of the English-Speaking Union. She holds degrees in English Literature and French. 

Lucy von Goetz
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